The challenge
The product had to solve connected operational problems.
Bring a wide range of business workflows into one platform without coupling every feature or social channel to the same implementation.
Platforms & SaaS
Pulse / MyOmniHub
Modular business platform case study: shared administration, tenant workspaces, AI workflows and connected web and mobile applications.
Project overview
A connected platform built around real operating work.
Pulse / MyOmniHub is a modular business platform built with Laravel and Livewire. Admin-managed accounts and roles provide the operating boundary, while self-contained modules cover publishing, AI workflows, files, teams, billing, support, forms, hiring, websites, and commerce.
Technical approach
A deliberate technical approach shaped the system.
Self-contained modules isolate product areas, while channel adapters separate Facebook, Instagram, TikTok, YouTube, LinkedIn, and X publishing integrations. Shared APIs support web and native mobile clients. Public forms, website publishing, and storefront interfaces let tenant-owned sites use live platform data.
Administration platform
Operational visibility at platform scale.
Administrative visibility across users, channel connections, publishing volume, AI activity, and system health. Usage snapshot captured 11 September 2026.
AI Creative Studio
Reusable creative direction for AI-generated campaigns.
Administrators can manage visual styles that users select in the Composer to turn their own images into consistent campaign artwork.
Reference model library
Managed references for repeatable video workflows.
The model library provides reusable headshot references for the Composer’s reference-to-video workflow alongside tenant uploads.
Products and interfaces
What we built
- SaaS administration and tenant portals
- Web application and public APIs
- iOS and Android applications
- Multichannel social publishing system
- AI content and review workflows
- Website and form builders
- Embeddable commerce storefront
- Hiring portal and applicant pipeline
Platform breadth
Core capabilities
- Modular feature architecture
- Admin-managed users and roles
- Multichannel social publishing
- AI-assisted content workflows
- Embeddable forms and storefronts
- Products, carts, checkout, and orders
- Job applications and positions
- Website publishing and monitoring
- Queues, schedules, and error logging
Evidence
Verified scope and outcomes
- 61 independently organized product modules
- Six social-channel adapter families represented in the platform
- One shared platform serving administration, tenant, public web, iOS, and Android experiences
Explore the approach
Related services and technical articles
Next project
Building something with similar complexity?
Let’s discuss the architecture, delivery plan, and operating model it needs.
Questions and answers
Questions about Pulse / MyOmniHub
What is Pulse / MyOmniHub?
Pulse / MyOmniHub is a modular business platform built with Laravel and Livewire. Admin-managed accounts and roles provide the operating boundary, while self-contained modules cover publishing, AI workflows, files, teams, billing, support, forms, hiring, websites, and commerce.
What did we build for Pulse / MyOmniHub?
The work includes SaaS administration and tenant portals, Web application and public APIs, iOS and Android applications, Multichannel social publishing system, AI content and review workflows, Website and form builders, Embeddable commerce storefront, Hiring portal and applicant pipeline.
What was Muhammad Muzammil Qureshi’s role in Pulse / MyOmniHub?
Muhammad Muzammil Qureshi served as Chief Technology Officer, with responsibility spanning technology direction, architecture, delivery, and the operating systems described in this case study.
Which technologies power Pulse / MyOmniHub?
Pulse / MyOmniHub uses Laravel · Livewire · SwiftUI · Kotlin · Jetpack Compose.